LendingTree Study Reveals Americans Spend Nearly $700 on Dating a Year
- Survey respondents spent an average of
$696.98on dating in 2019. Women spent much less than men, at $499.96and $861.29, respectively.
- The average cost of a first date is
$77. Millennials spend the most on first dates, at $83. Baby boomers spend the least, at $58.
- Most respondents (81 percent) go on less than three dates per month.
- More than half (51 percent) of respondents think dating would be easier if they had more money. One in three respondents has turned down a date because they didn't have the cash.
- 15 percent of respondents have borrowed money for a date, including 19 percent of all men surveyed.
- Three-quarters of those surveyed think it's more expensive to be in a couple than it is to be single. Just one in 10 respondents currently has dating-related debt.
- One in five respondents would consider hiring a professional matchmaker. Of those who have hired a matchmaker, most (78 percent) paid less than
$500, and most (53 percent) were unsuccessful.
- 27 percent of respondents use dating apps, spending six hours per week looking for love on average. Most use free dating apps, while 18 percent spend between
$11 and $20per month.
- Among those surveyed, men use dating apps at a higher rate than women (34 percent versus 20 percent)
To view the full report, visit
For the purposes of this survey, generations are defined by the following ages in 2020:
- Generation Z: ages 18-23
- Millennials: ages 24-39
- Generation X: ages 40-54
- Baby boomers: ages 55-74
- Silent generation: ages 75+
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